​​Key Responsibilities

1. Digital Marketing & Campaign Execution

• Plan and execute multi-platform digital marketing campaigns (email, web, social media, and paid media).
   

• Manage content calendars and ensure alignment with event timelines and brand objectives.
   

• Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, etc.
   

• Optimize campaigns based on KPIs (engagement, conversions, audience growth, etc.).
   

2. Copywriting & Content Creation

• Write and publish 4 blog posts per month focused on tech, innovation, investment, and ecosystem news and our startups.
   

• Create compelling copy for AfricArena’s weekly newsletter and Methys’ quarterly newsletter.
   

• Develop content for social media, websites, pitch decks, brochures, and event materials.
   

• Assist in reading and writing adhoc reports, including post-event reports, program summaries, and insights documents.
   

• Ensure brand voice consistency across all platforms.
   

3. Social Media Management

• Maintain and grow AfricArena’s presence across LinkedIn, Instagram, Twitter/X, Facebook, and YouTube with the support of our marking associate 

• Engage with community members, startups, partners, and VCs in real time to get quote or feedback on certain content pieces 

• Curate and repurpose content from events, summits, and ecosystem partners.
   

4. Event Support

• Collaborate with the events team on digital communication campaigns pre- and post-events.

• Assist in live-tweeting, event coverage, and post-event content packaging.

• Coordinate with media partners and press where needed.

• Curate and Collect a database of Media Partners and Ecosystems to engage with, when we need amplification
   

5. Collaboration with Methys

• Work closely with the Methys team on content creation, including quarterly newsletters and reports.
   

• Support joint initiatives and digital storytelling across both AfricArena and Methys platforms.